Philippine boxing legend Manny Pacquiao will strap on his gloves at the unusual time of 10am on Nov 24 when he takes on Brandon Rios in Macau, as promoters cash in on the lucrative US pay-per-view market.
In an almost unprecedented move, America’s top promoter Bob Arum has announced that the Nov 24 fight will begin at 10 am, ensuring a prime-time Saturday night audience in America.
The unorthodox start time copies the strategy used back in 1975, when Muhammad Ali fought Joe Frazier in the legendary “Thrilla in Manila”, which kicked off at 10.45am.
“November 24 will be an historic occasion. It’s expected this event will reach more people than any event held in China, other than the Olympics,” said Arum, who is striving to penetrate the country of 1.3 billion potential fight fans.
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